Keyword Teardowns 1/25/22

#44 - Apple Will Help You If You Do This

Here's a simple trick to boost your keyword ranks in the App Store


This Week in Apps 1/21/22

This Week in Apps #97 - Look at Them Grow!

2022 is off to a good start and we can already see who's going to take control.


Insights 1/21/22

The Most Downloaded Apps in December

December, the month for many apps and games, is behind us. I rounded up the most downloaded apps in the world and ranked...


Insights 1/21/22

The Highest-Earning Apps in the U.S. this December

What's more interesting than downloads these days? Revenue! In addition to looking at downloads, I also rounded up the h...


Insights 1/21/22

What's Wrong with This Wordle?

Last week I shared download estimates for Wordle!, an old game that has the same name as a web game that gained populari...


Insights 1/21/22

TikTok is Getting Ready for an App Store Takeover

2022 will be the year of TikTok. A few months ago I made a prediction that TikTok will become the top-grossing app in th...


Insights 1/21/22

Five Nights at Freddy's Earns Five Top Spots

The top paid app list in the App Store is fairly static, and if you remember episode 92 where I compared the highest-ear...


Keyword Teardowns 1/18/22

#43 - Is Instagram a Good Keyword?

What does optimizing for the most popular keyword in the App Store look like?


This Week in Apps 1/14/22

This Week in Apps #96 - New Year, New Battles.

There's no doubt 2022 will be a big year for revenue, and we're already starting to see how it'll play out.


Insights 1/14/22

Joe Rogan Puts GETTR in the News

Remember GETTR, the latest Twitter clone to promise free speech that launched last year? Download-wise, it had a spike...


Insights 1/14/22

What's That Wordle?

209 4/6. It would have been 3/6, but I went for the more obvious choice... In case you have no idea what I'm talking ...


Insights 1/14/22

PUBG Takes Aim at the Clones

Clones are a huge issue for games and apps alike, one that has been going on for ages. But PUBG is no longer okay with...


Insights 1/14/22

HBO Max's Biggest Opener

HBO Max had a great opening week this year, and while you're probably yawning right now because growth is par for the ...


Insights 1/14/22

New Year, New Widget, Same Growth Strategy

A new app rose to the top of the US downloads chart this week. The app's name is Locket Widget, and it gives users the...


Keyword Teardowns 1/11/22

#42 - The Difference One Word Can Make...

Data always wins when it comes to picking keywords for App Store Optimization


This Week in Apps 1/7/22

This Week in Apps #95 - What to Expect in 2022

What can we expect to see more of in 2022, and what does that mean for competition? That's what this week is all about.


Insights 1/7/22

Dating Apps Are No Longer (Just) for Freeloaders

Dating apps were an easy go-to when lockdowns started because of their convenience, but dating apps have a long histor...


Insights 1/7/22

More Couch Potato Please – Rise of the Streamers

One of my favorite go-to topics last year was movie streamers, and not just because of the big numbers they put up, bu...


Insights 1/7/22

Influencers = Creators = Real Business Now

TikTok is the 2 top-grossing app in the US right now. Remember the prediction I made a few weeks ago that TikTok will ...


Insights 1/7/22

People are Paying for Music

Another thing you can stream that now even more people are willing to open their wallets for is music. Like dating a...


Insights 1/7/22

Where Will Hyper Casual Games Go?

I've talked about hyper casual games, those (mostly) stick figure games that rise to the top of the charts for a few d...


Keyword Teardowns 1/4/22

#41 - The Secret to Generic Keywords

App Store Optimziation for games is a bit different than for apps, but when it comes to ranking, the same rules apply.


This Week in Apps 12/31/21

This Week in Apps #94 - Apple Won Christmas 2021

This week we're going into the top trends from this Christmas weekened. Cars, headsets, and more!


Insights 12/31/21

The Highest-Earning Apps This Christmas

I've been waiting for this chart for quite a few months, trying to theorize who would win and by how much. Not to toot...


Insights 12/31/21

Apple Tops Google Play

If you looked at the most downloaded Android apps on Christmas weekend, you'd notice Apple was there. That's right! An...


Insights 12/31/21

The HomePod Hits Alexa & Google Home, Again, this Christmas

A while back, I [looked at downloads of Alexa and Google Home]() over the years and noticed a very alarming trend for ...


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