What's That Wordle?
This is a single insight from This Week in Apps #96 - New Year, New Battles.. Check out the full article for more insights.
209 4/6. It would have been 3/6, but I went for the more obvious choice...
In case you have no idea what I'm talking about, it's my score from today's word puzzle on the internet-famous game Wordle. A simple word game that went viral last month. The thing is, the game isn't mobile!
The droves of curious users who opened up the App Store looking for it, however, found a different game, also called Wordle!.
I'm not talking about the clone, but rather a different word game altogether with the same name that's been around since 2016.
Downloads, which were so low before the web game got popular we couldn't even estimate them, slowly grew, adding 10,000 downloads in a single day last Friday.
That's pretty wild for a game that hasn't been updated since 2016 (and looks like it). Since December, when the name got popular, Wordle! was downloaded 62K times on the App Store, according to our App Intelligence.
Something similar happened to project management app Clubhouse when the audio-first social network started getting traction. In that case, however, they decided to change the company's name altogether. I think that was silly, but that's a topic for a different day...
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
