Insights 12/10/21

TikTok Lets Instagram Get Ahead...

Video is undoubtedly one of the hottest trends at the moment. One TikTok has mainly commanded for several years now. ...


Insights 12/10/21

Ticketmaster Hits a New Milestone

It's been a while since we looked at the impact of Covid on the apps it hurt the most, but this week I noticed a posit...


Insights 12/9/21

The Most Downloaded + Highest Earning Apps in November

We crunched the numbers and ranked the apps with the most downloads and revenue across the App Store and Google Play in November 2021.


Keyword Teardowns 12/7/21

#38 - Opportunities Still Exist

Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.


This Week in Apps 12/3/21

This Week in Apps #90 - Everything's Big!

Supercell tried to go big, Black Friday was big, Scanners make big money, Apple cut a big chunk, and TikTok had a big day.


Insights 12/3/21

MrBeast Broke YouTube, But... Did He Also Break Mobile?

I love me a good influencer marketing campaign, and last week one of the most ambitious ones I've seen in a while went...


Insights 12/3/21

Where Did Everyone Shop This Black Friday?

We wrapped up a massive Black Friday this week, and I wanted to see which app saw the most growth. I'd normally focus ...


Insights 12/3/21

Like Fax But Muuuuuuch Bigger!

Last week I [raised a few eyebrows](https://twitter.com/Thomasbcn/status/1465649367734435842?s20) by showing how much ...


Insights 12/3/21

The Other Impact of App Tracking Transparency

App Tracking Transparency, Apple's new requirement that apps and games that use tracking variables ask the user for pe...


Insights 12/3/21

TikTok is About to Break the App Store

TikTok hit a significant milestone this week that even though I wanted to skip because I've been talking about them a...


Keyword Teardowns 11/29/21

#37 - The Cardinal Sin of ASO

Duplication is a cardinal sin that could cost you visibility. Here's a clear example and a lesson in what not to do.


This Week in Apps 11/26/21

This Week in Apps #89 - MrBeast Takes on the App Store!

Wish, Etsy, Disney+, MrBeast, and if you think the opportunities have dried up think again...


Insights 11/26/21

Au Revoir Wish

Although this isn't the Black Friday edition, there's some news in the shopping world that's worth exploring. Earlie...


Insights 11/26/21

Etsy's Best Year!

Okay, just one more, I promise. Unlike WIsh, Etsy has had a magnificent year in mobile. So far in 2021, Etsy has seen...


Insights 11/26/21

Disney+ Hit a New Milestone

Done with shopping and on to... Streamers! Guess who had the best month of revenue ever? If you read the title, you'l...


Insights 11/26/21

This Archaic Category of Apps is Making a TON of Money!

I get asked what's the best app to make to earn money is, and my answer is usually something along the lines of "you c...


Insights 11/26/21

Can MrBeast Be as Big on Mobile as He Is on YouTube?

Did you know MrBeast has a mobile app? In case you're not sure who that is, MrBeast is a YouTuber that gives people ...


Keyword Teardowns 11/23/21

#36 - The Algorithm Can't Read Backward

Keyword placement matters. A lot. But it's not just about where, it's also about the direction.


This Week in Apps 11/19/21

This Week in Apps #88 - It's All Changing...

New games, old apps, and how Google's skirting Korea's new law. And more!


Insights 11/19/21

There's a New PUBG in Town

PUBG New State launched last Thursday and instantly popped at the top of the charts across both the App Store and Goog...


Insights 11/19/21

Remember Tidal?

This week, music streaming service Tidal announced it will start offering a free plan. But wait, what's Tidal?? The...


Insights 11/19/21

Roblox is Still There

Ready for our monthly report of the most downloaded games in the world? In October things were looking good. Nay, Grea...


Insights 11/19/21

DoorDash Buys an Expansion Pack

DoorDash, the most downloaded food delivery app in the U.S., is going to Europe (and other countries). They're going t...


Insights 11/19/21

Google Play's Big Change in Korea

I don't normally talk about things that don't include numbers, but something big is brewing. If you're a developer, th...


Keyword Teardowns 11/16/21

#35 - Are You Focusing On This?

How well you convert downloads into ratings is critical to the success of your ASO


This Week in Apps 11/12/21

This Week in Apps #87 - That's a Lot of Coin!

NFTs took over the App Store this week, TikTok's revenue grew the most in October, Showtime had a great weekend, and more.


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