The First Million - Did Marvel Get Monetization Right with Snap?
Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...
📺 The Research Blueprint for Mobile App Success
The easiest way to beat your competition is by learning from them. This is how to do it right.
#79 - Apple's Own Apps Are Ranked Where They Shouldn't
You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.
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This Week in Apps #136 - What a Mess!
Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.
Trump's Truth Social Launches on Android - First Week Numbers
Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...
Will Kanye West Buying Parler Legitimize It Enough?
There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...
Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...
Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...
Peacock's Latest Release Helped It Overtake Netflix
The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...
Duolingo Hits Highest Revenue Ever in Q3
Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...
#78 - Zoom is Trying App Store Optimization - Incorrectly...
Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery
This Week in Apps #135 - It's a Big Shuffle!
BeReal has been dethroned, and not by TikTok. China continues its US takeover, and Uber sees the most growth in new drivers ever.
Candy Crush is Unstoppable! The Highest-Earning Games in September
This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...
TikTok's Newest App Crossed a New Milestone
A few weeks ago TikTok rolled out a BeReal clone called TikTok Now to try and slow down the massive growth of BeReal. I...
Move Aside BeReal - There's a New #1 App and It's Not TikTok
This week a new app rose to the top of the charts in the US, nudging BeReal and TikTok down. I initially thought it woul...
Uber Added Nearly 1,000,000 New Drivers in the US Last Month - Lyft Didn't
Uber has had a very strange few years. On the one hand, demand for its flagship app dropped significantly when lockdowns...
This Looks Weird - The Most Downloaded Games in September
This week I rounded up the most downloaded games in the world in September and... There are a few weird things here. Bu...
This Week in Apps #134 - Is It Finally Happening???
Demand for dating apps explodes, Twitter's first year of in-app revenue isn't exciting, Google and Microsoft battles, and more.
#77 - What They Don't Tell You About Apple Search Ads and ASO
Paid ads impact your organic discovery. If you do ASA wrong you could really hurt your ASO.
The Highest-Earning Apps in September
This week I ranked the highest-earning apps in September in the US, where much of the money is. And I'm happy to repor...
A Battle for Productivity - The Most Downloaded Apps in the World
I started in reverse, but this week I also ranked the most downloaded apps in the world in September. And while I'm go...
The First Year For Twitter's In-App Revenue Was Full of Ups and Downs
Every month I look at Twitter's monthly recurring revenue (MRR), but September was a special month, marking a year of ...
Dating App Downloads Explode After Years of Stagnation
Dating apps have seen both downloads and revenue grow drastically this year. Downloads grew a lot in 2020 as lockdow...
Paramount+'s Mobile Revenue Hit a New Peak
Streamer Paramount crossed a new milestone in September. The service, which launched in 2021, hit gross MRR of 20M. !...
#76 - Optimizing For the Most Competitive Keyword in the App Store
You can rank for even the most popular keywords if you know what mistakes to avoid - here's how.
This Week in Apps #133 - Already Breaking Records
Demand for weather apps grows, the browser war is over, Canva hits a new milestone, and more.
Hurricane Season Pushes Demand for Weather Apps
Hurricane Ian hit Florida this week, wreaking havoc along every inch it touched. Before I get to the data, I hope you we...
