This Week in Apps 12/9/22

This Week in Apps - The Top of the Top!

#143 - This week we're looking at the most downloaded and highest-earning apps and games, all at the same time. And Snapchat.


Insights 12/9/22

Candy Crush Continues to Grow! The Highest Earning Games in November

This week I crunched the numbers and ranked the highest-earning games in the US, where all the money is, and before yo...


Insights 12/9/22

Move Aside Tinder, There's a New(ish) Sheriff in Town - The Highest Earning Apps in November

Tinder has been the highest-earning app on Google Play in the US almost every month this year! Even better, revenue wa...


Insights 12/9/22

Does Anyone Still Care About Snapchat+?

A few months ago, Snapchat rolled out its first attempt at monetizing without ads. Snapchat took the App Store by stor...


Insights 12/9/22

Subway Surfers Takes a Hit - The Most Downloaded Games in November

This week I also crunched the numbers and ranked the most downloaded games (and apps, in just a bit) for the month. W...


Insights 12/9/22

CapCut Makes Its Move - The Most Downloaded Apps in November

If you've been a reader for long enough, you know how much I like to talk about CapCut, TikTok's (not really) free vid...


Keyword Teardowns 12/5/22

#85 - Can You Target Short Keywords with ASO?

This week we're looking at a two-character keyword. Is that too short to optimize for?


This Week in Apps 12/2/22

This Week in Apps - (Not) So Confusing

#142 - Qatar's streaming downloads are exploding right now, just like Peacock's revenue and Shop's downloads.


Insights 12/2/22

Peacock Scores BIG Thanks to the World Cup!

The World Cup is on at full force, leading millions to download apps to stream it all around the world. Last week I lo...


Insights 12/2/22

Downloads in Qatar Are up 116% in This Category

So far, I've looked at streaming app downloads in the US -- where many are skipping cable and instead streaming the Wo...


Insights 12/2/22

2022 Was a Confusing Year for Meditation Apps

Calm and Headspace, two apps that rose in popularity during lockdowns, are having the weirdest year so far in 2022. ...


Insights 12/2/22

Lensa AI Is an Old New Photo Editor That's Topping the Charts Right Now

A new app has climbed to the top of the charts in the US App Store. Yawn, right? Not exactly! This one's a bit differe...


Insights 12/2/22

Two Years in, Shop Is Having Its Best Season Yet!

A couple of years ago, Shopify rebranded its package tracking app Arrive into a hub for shopping that brought Shopify'...


Keyword Teardowns 11/28/22

#84 - The Algorithm Prefers Trends, But That's Not All

This is the most fundamental piece of ASO that so many people get wrong. Luckily it's very easy to fix.


This Week in Apps 11/25/22

This Week in Apps - It's All a Streaming Game

#141 - Disney's got a big hit, Hive tries to replace Twitter, Walmart's big Black Friday, and the hottest shopping apps.


Insights 11/25/22

The World Cup is Peak Streaming for Sports! Where are They watching?

The World Cup kicked off last weekend to lots of controversy and a weird schedule, but none of that stopped many from ...


Insights 11/25/22

Move Aside Mastodon, there's a New Twitter Replacer in Town

Leaving Twitter is all the rage these days. My entire timeline is full of people saying goodbye to the platform they'r...


Insights 11/25/22

Where's Everyone Shopping? The Most Popular Shopping Apps this Holiday Season

The holiday shopping season kickstarted very early this year. What used to start with Black Friday at the end of Novem...


Insights 11/25/22

Walmart's Big Black Friday Push Left Amazon Behind

Walmart and Amazon were both ready for battle this holiday shopping season. Amazon thought it'd beat everyone with its...


Insights 11/25/22

Disenchanted is Disney's Biggest Streaming Hit of the Year!

Disney's Enchanted was a huge success back in 2007, so long ago it was time for a sequel. That happened! Disenchanted,...


Keyword Teardowns 11/21/22

#83 - App Store Optimization is Easy When You Know This

A common ASO mistake is so common it's ignored by the algorithm (and is a great opportunity)


This Week in Apps 11/18/22

This Week in Apps - That's a Real Trend!

#140 - Twitter earns a million in three days, the highest-earning apps and games, Klarna's loss, and more!


Insights 11/18/22

Another Record Crushed! The Highest Earning Games in October

Last week we looked at the most-downloaded apps, which means this week, it's time to rank apps and games by revenue. We...


Insights 11/18/22

A Streaming Blunder Leads to 3,500% Growth in Downloads for These Apps

While browsing the top apps in the US I noticed an icon I haven't seen at the top of the chart before. That icon was for...


Insights 11/18/22

The Day Twitter Blue Finally Made Real Money

A lot is going on at and with Twitter right now. There are lots of opinions out there, all of which I will ignore and fo...


Insights 11/18/22

Affirm Takes the Lead from Klarna in the US

Black Friday -- the official one, not the excuse lots of retailers are using to offer discounts in October -- is just ar...


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