Instacart Sees Amazon-Like Download Surge

Ariel Ariel
3/27/20

Lockdown or not, we have to eat. With most restaurants in the US shut down or working in a very limited capacity, more dinners are being made and not bought.

To stay away from grocery stores, many are shifting towards having gig-workers pick up groceries for them. Instacart, a company that connects shoppers with customers, has seen so much growth over the last few weeks that it's now getting more downloads than Amazon in the US App Store:

Less gig-economy style services FreshDirect and PeaPod are also seeing an increase in downloads, but not nearly at the scale of Instacart because they operate in fewer markets around the country, and it shows:

PeaPod's 10x growth is certainly substantial. FreshDirect's 10x growth is also impressive as the service with the least geographical coverage.

App Intelligence for Everyone!

The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.

Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.

All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.


Related Resources

King Brought Candy Crush to Solitaire, but Disney Solitaire Took the Crown
Insights
King Brought Candy Crush to Solitaire, but Disney Solitaire Took the Crown

King launched Candy Crush Solitaire in early 2025, but it settled at around $1M/month. Disney Solitaire scaled to $21M/month in under a year. Here's what happened in mobile solitaire.

The App That Tricked TikTok To The Top of the App Store (And It's Still There)
Insights
The App That Tricked TikTok To The Top of the App Store (And It's Still There)

Freecash used TikTok ads to rocket to the top of the US App Store and has stayed there for nearly two months. Here's how.