Slow but Steady - Twitter's Recovery from its Abrupt Rebranding Continued in January
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When Twitter became X, downloads got cut in nearly half. That's millions of downloads that are simply not happening because people who are looking for Twitter can't find it.
But as time goes on X is becoming a more common name and people are associating it with Twitter more.
How much more?
In this month's check-in, we're going to look at the recovery in terms of downloads and also revenue, which is continuing to grow despite the abrupt name change.
According to our App Intelligence, X saw 9.3M downloads in January, an 11% increase from December. This is the second month of download growth for X and what I expect to become the beginning of its recovery after its abrupt rebranding.
Keep in mind that downloads are still much lower than what they were pre-rebranding. For context, last January, Twitter saw 14.6M downloads and averaged 13M downloads per month in 2023 until the name change.
So, there's a lot of ground X has to make up and fast because Threads is a growing threat.
How About Revenue?
Revenue is also on the rise, but not as much as expected.
Our estimates show X earned $7.9M of net revenue, that's after store fees, in January from the App Store and Google Play.
That's a 4% increase when compared to December, or roughly $200K in absolute terms. So, not a lot.
For comparison, Snapchat's mobile revenue rose 25% in January earning the yellow ghost another $5M in net revenue, according to our estimates.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
