Apple Music Classical Launches in Asia
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Apple wants the world to know its music. Last week, Apple brought Apple Music's little sibling, Apple Music Classical, to Asia for the first time.
The initial reception for Apple Music Classical, which launched back in March, was pretty good with a million downloads in the first few days. But daily downloads dropped into the single-digit thousands pretty quickly, and releasing an Android version didn't help that much.
Will Asia save Apple Music Classical?
Last Wednesday, Apple released Apple Music Classical in 6 new countries: China, Japan, South Korea, Taiwan, Hong Kong, and Macao.
According to our estimates, the app was downloaded a little over 280K times between Wednesday and Friday.
Not nearly as big as the initial launch, but big enough to matter.
China led the way with 47% of the downloads, which surprised me a tiny bit. China's app consumption has grown drastically in the last year and the trend isn't slowing down any time soon.
Japan, which I expected to lead the way, had a 33% share, and South Korea added 12%. Taiwan and Hong Kong were responsible for a handful of the downloads in the first three days - 5% and 2%, respectively.
(We don't provide estimates for Macao at this time because its App Store is very small)
Oh, and these numbers are coming from the App Store and Google Play, but the vast majority came from the App Store. And when I say vast I mean 98%.
You'll need a subscription to Apple Music to use Apple Music Classical which begs the question - why not use one app?
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
