Indiana Jones Pazzaz Takes Over the App Store
This is a single insight from This Week in Apps #107 - Another Viral Success Story???. Check out the full article for more insights.
Another week another app gone viral. Or, did I use this line already?
So many apps have gone viral overnight this year I can't promise I won't open with it again in a few weeks.
This week's sensation is TravelBoast, an app that generates pretty travel maps to share on social media. Or, as the developers say, "Indiana Jones style".
It is pretty cool looking, but how many people actually travel and want to share animated maps of them to Instagram?
Looking at the numbers, a lot!
We estimate that in the last ten days, which is when the app started rising, TravelBoast added a million new users from the App Store. it's not on Google Play just yet.
Downloads rose from just around 2,000 to nearly 300,000 on Tuesday. That's in just one day.
The app, which was released in 2019, saw another big spike last summer. That spike, however, was about half of this one, adding 136K downloads, according to our estimates.
Although the app is no longer at the very top of the App Store, which means downloads have declined, it's still in the top 10 in the US, so demand is still high.
Many apps that go viral sit by idly and enjoy the downloads instead of taking advantage of the opportunity and riding the wave. Which do you think will happen here?
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
