March Madness Hits the App Store
This is a single insight from This Week in Apps #105 - Where's the Money?. Check out the full article for more insights.
How's your bracket looking? March Madness tipped off this week, pushing a trio of apps to the top of the App Store.
As of right now, ESPN Tournament Challenge, NCAA, and CBS Sports are the most downloaded apps in the US App Store. Not exactly the same on Google Play, but they're somewhere in the top 100.
Downloads of the three jumped sharply on Monday, with daily downloads growing more than 2,300% to 271K on Tuesday.
Our estimates show that between Monday and Tuesday, ESPN Tournament Challenge, which isn't ESPN's main app, saw more than 280K new downloads. CBS Sports brought in 135K downloads, and the official NCAA app saw 77K new downloads.
That's almost a half million new downloads, in case you're counting.
Looking back at last year's madness, it's ESPN that's winning this run with roughly twice as many downloads as it added in the opening week in 2021. CBS is netting a similar number as last year, but the official app is way behind, at a little under a half. There's still time, though.
App Intelligence for Everyone!
The insights in this report come right out of our App Intelligence platform, which offers access to download and revenue estimates, installed SDKs, and more! Learn more about the tools or schedule a demo with our team to get started.
Are you a Journalist? You can get access to our app and market intelligence for free through the Appfigures for Journalists program. Contact us for more details.
All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
