Say hello to 2.5M new artists
This is a single insight from This Week in Apps #65 - It's Game Time + Reddit and Apple. Check out the full article for more insights.
Another week another app ascending to the top of the chart from seemingly nowhere. That's VoilĂ , a fairly new app (released in March) with a not-so-new concept of turning pictures of faces into cartoons.
I gave VoilĂ a go expecting it to be just like every app that promised a beautiful result but falling short with my own pictures, and I'm surprised to say VoilĂ actually delivered.
The app also asked for a ton of permissions and tracking, but that's pretty standard for these things now...
Unlike other overnight successes, VoilĂ 's rise didn't happen overnight.
Downloads have been growing consistently since the end of May, from just a few hundreds to over 480K across the App Store and Google Play on Wednesday, the app's biggest day of downloads, according to our App Intelligence.
This isn't the first or last time a face changer goes viral for a bit. While nice, I expect VoilĂ to follow the same trend and see its days of glory end next week. But... with kids out of school, it's possible downloads will continue to rain for longer.
Is this a trend? This app, no. The volatility of the top of the charts, absolutely. One thing I love about the App Store is how sensitive its algorithm. That's, of course, a double-edged sword because easy come easy go, but the ability to gain popularity fast is a benefit to both users and developers.
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All figures included in this report are estimated. Unless specified otherwise, estimated revenue is always net, meaning it's the amount the developer earned after Apple and Google took their fee.
